When you sell on platforms like Amazon or Meesho, customer trust comes built-in. The buyer trusts the platform, not the seller. There’s a safety net in place—return policies, payment security, and strict documentation.
But when you switch to Instagram, you’re on your own.
You’re not just selling a product—you’re selling trust.
This is the biggest challenge for every new Instagram seller:
“How do I convince people that I’m not one of those scam accounts?”
I’ve been there, and I want to share exactly how I tackled this challenge—with full transparency and nothing to hide.
🔐 Step 1: Brand Registration – Make It Real
The first step toward building trust is credibility.
I own a registered brand: AHANS WORLD.
If anyone has even basic internet skills, they can visit the IP India Trademark Search website and verify that the brand is legally registered. When customers hear that my brand is legally protected, they already start feeling safer.
🧾 Step 2: GST Registration – Legitimacy Matters
I’ve also registered for GST, and I never hesitate to share my GST details when a customer asks.
They often cross-check the owner’s name, address, and brand information listed under the GST number, which matches perfectly with my brand credentials. This builds a clear link between:
- The Instagram page
- The legal entity
- The bank account
This alignment makes it obvious that they’re dealing with a real business, not a random scam account.
🛒 Step 3: Visible Presence on Trusted Platforms
I also have active seller accounts on Amazon, Meesho, and Flipkart.
When someone searches for “Ahans World” on these platforms and sees my products listed there, it immediately boosts my credibility. As most people know, you can’t create a seller account on Amazon without submitting complete, verified documents.
This helps customers trust me without hesitation.
📱 Step 4: Personal Touch – Accepting Video Calls
One of the simplest and most effective strategies?
I accept video call requests from interested buyers.
This small gesture creates a human connection, and when they see me explaining the product, showing real-time stock, or even just talking confidently, their doubts vanish.
A face behind the brand creates trust faster than any logo ever could.
🚚 Step 5: Real-Time Courier Proof Before Payment
This is my secret trust weapon.
I’ve partnered with courier aggregator companies, and before the customer pays, I send them:
- Tracking link
- Their name & address on the shipment dashboard (visible using their phone number)
They go to the courier’s official website, type in their phone number, and see their own name and address on the parcel—before even paying me.
That’s when they say:
“Okay, this is legit. I trust you.”
💬 Final Words: Be Transparent, Be Consistent
Trust is not something you ask for—it’s something you earn.
I don’t hide anything. I share my brand info, my GST details, my history, and even my video calls—because I have nothing to hide.
My approach is simple: underpromise, overdeliver, and always stay honest.
Instagram might have many fake sellers, but with the right steps, you can stand out and win people over.
If you’re a small business owner wondering how to build trust online, especially on Instagram, I hope my story helps you find your way.
